Sally Europe’s own-brand Wunderbar launched a vegan care & styling range in 2022 and required some branding for the launch. This had to have a unique tone compared to the main brand, but still have a nod to it.
Wunderbar is a well-known brand for our German customers, and with the release of a vegan range we needed to create a fresh new brand to introduce other customers and advertise the launch.
Date
2022
Discipline
Branding
